Advertising Management is a dynamic course designed for BBA students to understand the principles, strategies, and impact of advertising in the business world. The course covers key topics such as advertising objectives, media planning, creative strategies, consumer behavior, digital advertising, and campaign evaluation. Students will learn how to develop effective advertising campaigns, analyze market trends, and leverage various media platforms to enhance brand visibility. Practical case studies and real-world applications will equip students with the skills needed for careers in marketing, branding, and advertising industries.
- Teacher: Gauri Bhadauria