This course explores the principles, strategies, and challenges of marketing in a globalized world. It provides students with an understanding of international markets, trade dynamics, and decision-making processes involved in expanding businesses beyond domestic boundaries. The course covers international market identification, product and pricing strategies, promotional techniques, and distribution logistics while addressing emerging global marketing trends and ethical considerations.
Course Objectives:
By the end of this course, students will be able to:
- Understand the fundamental concepts and importance of international marketing.
- Analyze global market opportunities and challenges.
- Develop international marketing strategies, including segmentation, positioning, and branding.
- Learn about international trade policies, regulations, and economic integration.
- Examine the impact of cultural, political, and economic factors on global marketing decisions.
- Explore digital marketing trends and their role in cross-border trade.
- Teacher: Gauri Bhadauria